Lana is co-founder of Stockholm Fintech and Fintech & New Sales Lead for Nordics & Baltics at Mastercard. In her position at Mastercard, Lana support fintech companies in the Nordics and Baltics to grow and scale by collaborating with Mastercard and their network. She leverages her knowledge of global fintech trends, ethics and risk, and blockchain applications, which she gained from completing a Fintech course at The University of Hong Kong in 2020. Lana is leading the Embedded Finance track on Day 1.
This talk delves into the rapid evolution of the fintech industry, focusing on embedded finance - the seamless integration of financial services into everyday business processes. We'll discuss current trends, how this innovation is reshaping customer-business interactions, and what future developments we can expect. This session offers a glimpse into the transformative impact of embedded finance, highlighting its role in creating more intuitive customer experiences and opening new possibilities across various sectors.
Part of Embedded Finance Track