Dana Lihotina

Dana Lihotina helps brands in fintech, investments, real estate, and iGaming to stop blending in and start leading. With 8 years of experience across industries, she specializes in high-impact marketing and PR strategies that turn advanced technologies into market-leading household names. Currently, as Chief Marketing Officer at Beneflo, she is driving a brand vision centered on freedom of choice for employee benefits platform. Dana’s career is defined by high-stakes results and creative risk-taking. From moving to Spain for 7 months to secure €3.3M in European funding for an engineering startup to orchestrating PR & marketing for global payment companies - Noda, Delos Banking, DECTA. She spearheads high-level positioning through strategic partnerships, secures C-suite media placements, and manages the brands' presence at global exhibitions and conferences. Her expertise includes: 🌸 A massive track record in production - having organized everything from high-energy hackathons, corporate parties and workshops to major international conferences (up to 10K attendees) 🌸 Personal brand strategy for C-suite executives - Dana helps leaders translate their technical knowledge into public-facing influence 🌸 Building EdTech projects from scratch 🌸 Also, she is a seasoned speaker and advocate for the future of fintech and personal brand, sharing insights with her 19K+ LinkedIn community and the Women in Open Banking network Dana is known for "non-standard" side-projects that break industry boundaries. A standout achievement was the creation of Noda London - a bespoke fashion brand designed to position Noda as the world’s first payment company to officially enter the fashion world at Riga Fashion Week. Drawing inspiration from Japanese minimalism and bold street-style culture, the project successfully merged the technical world of finance with music, art, and an open mindset.