Sarah Kok is a distinguished marketing professional with extensive experience in the fintech sector. Currently serving as the Chief Marketing Officer (CMO) at Enable Banking, she leads initiatives in second-generation open banking, focusing on transparency, trust, and API-driven technology. In addition to her professional roles, Sarah co-founded the Women in Fintech Network (WIFTN), a global non-profit organization dedicated to empowering women in the fintech industry. Throughout her career, she has been a strong advocate for diversity in technology and finance, emphasizing the importance of increasing female representation in leadership positions. Her contributions continue to shape the fintech landscape, driving innovation and inclusivity. Sarah remains passionate about the future of fintech, particularly in areas like embedded finance and the integration of AI and machine learning in credit risk assessments. She envisions a more inclusive and ethical financial system, driven by continuous innovation and a commitment to making finance more accessible to all. Her journey reflects a dedication to leveraging technology and data to create a fairer, more inclusive financial landscape, underscoring the importance of trust, transparency, and collaboration in driving the industry forward.