Elin Helander

Elin Helander is a cognitive scientist, entrepreneur, and founder of Placeholder and Whateverland. She collaborates with organizations to drive innovation and create sustainable, meaningful change. Currently, she is focusing on launching Open Future Lab, a European innovation lab dedicated to shaping the future of financial wellbeing. With a background in cognitive science, innovation, business development, and human-context interaction, Elin is passionate about bridging disciplines to design impactful solutions that align societal, individual, and economic needs.